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you can run from air pollution, but you can't hide. that's the premise of this high-energy sequence, set in a big city under a hazy fog of air pollution. will our heroine escape dangerous pollution, or will she become trapped? it all comes down to the viewer's choices: a skip takes her to danger and uncertainty, while a view results in her finding the air to breathe—and her voice to demand action.the high-profile campaign was commissioned by youtube and the un to to raise awareness of UN Sustainability Goal 13: Climate Action in the UK and drive action. the dynamic series of attention-grabbing films exploit youtube sequencing technology for maximum impact and were shown throughout the youtube platform.