The series increased YoY traffic to GlobalGoals.org by 120% and led to an 80% increase in new visitors. The campaign sparked 20+ press articles from around the world.

Presented by MSNBC and Time Studios. A co-production with Appian Way. FDB reached nearly 2M people through airings on MSNBC and demonstrably expanded MSNBC’s Sunday night television audience, with more than half of all viewers being new to the MSNBC Sunday night time slot, and more than 8 in 10 viewers between ages 25-54.

A worldwide impact campaign was launched in Autumn 2021 focusing on leading the audience to the RESTOR.ECO platform - a global hub for the restoration movement, aka the Google Maps for restoration, which evolved alongside the film. RESTOR was nominated for the Earthshot prize and, after release of film has more than 120,000 restoration projects signed up to it, who, as a result, now have access to data which could boost the success of their efforts immeasurably. The premiere of the film more than doubled website traffic to RESTOR.ECO and reached more than 1.5 million viewers through broadcast as well as key press pieces in major publications such as TIME.

FROM DEVIL’S BREATH has effectively engaged global decision makers through screenings and curated panel discussions at key climate events such as TED Countdown, COP26, COP27, and multiple UN events both in person and virtually. It has helped advance nature-based climate solutions to both politicians and citizens in Portugal through a bespoke screening tour across the country. And innovative campaign partnerships have helped harness the film to reach audiences far beyond environmental and conservation eco chambers, making the film an impactful tool for addressing a planetary crisis at scale. From a star-studded UN digital gala to a partnership with producer Leonardo DiCaprio, the film’s engagement campaign has demonstrably elevated global attention on climate-induced wildfires and the power of nature-based solutions.

Finally, a powerful collaboration with award-winning musical group Bastille is ensuring the impacts of the campaign far outlive the film itself. A bespoke credit track and a partnership with Earth Percent was created, through which a portion of streaming proceeds from BASTILLE’s music will go directly to supporting ecosystem restoration projects that combat the climate crisis. The associated music video and BTS content was shared widely across social media and boosted traffic to the film and associated causes. This strategy helped amplify the importance of ecosystem restoration to entirely new audiences, driving more than 10 million media impressions for the film and campaign.